INSPIRATION: Olay Regenerist is the #1 cream in America. So, we were curious how it stacked up against the world. We tested ourselves against 131 premium products. The results were eye-opening.
INSIGHT: Women think the best skincare comes from places like France, Japan or South Korea, not the U.S.
IDEA: Olay faced the world’s best skincare. And was unbeaten every time.
We told the story with an 11-page spread in September Vogue, one of the world’s most influential publications.
Olay’s unbeaten status was shared through social and out-of-home.
We reached global-minded consumers with print ads in magazines and The New York Times.
The product video for the moisturizer that’s unbeaten around the world.
