INSPIRATION: Olay’s jar design hasn’t always been accessible for women with physical disabilities. Olay designed a lid to give everyone an easy open.
INSIGHT: Only 4% of beauty brands create products with physical disabilities in mind. Yet, 1 in 4 women have an impairment. That’s why the design of the lid is open-source, so other beauty brands can use it too.
IDEA: Open to change. Open for all.
After many prototypes, the Easy Open Lid was ready. It has high contrast type, braille, side tabs for leverage, and a grippy top.
Other skincare brands were challenged on social.
We found women who are influencers and advocates for accessibility and captured their thoughts and reactions to the Easy Open Lid.
We worked with people from the differently abled community, in front of and behind the camera.
In November 2021, the Easy Open Lid launched on Olay’s website, making skincare open to all.
